Posts tagged as mountain hardwear

  • bluesign_image001

    Tuesday, October 13th 2015

    Bluesign welcomes new brands and manufacturing partners

    by Markus Huber

    Bluesign Technlologies, the Swiss company behind the standard for an eco-friendly supply chain in the textile industry, has announced the new partners that have joined the project. Among them is Mountain Hardwear, the high-end outdoor brand owned by Columbia Sportswear. Another is Outerknown, the newly created menswear label established by surf legend Kelly Slater. Among the new […]

  • A long way to go: the Ultra Trail du Mont Blanc. (C) UTMB/Michel Cottin

    Friday, November 28th 2014

    Columbia brands to sponsor the Ultra Trail du Mont Blanc

    by Markus Huber

    Starting with next year’s mega trail running event, Columbia and its affiliated brands Mountain Hardwear and Montrail will sponsor the Ultra Trail du Mont Blanc (UTMB). In 2015, the trail running contest will again be held in Chamonix, France from Aug. 24-28. It also passes through Italy and Switzerland. The three brands will outfit the organizational […]

  • Wednesday, February 6th 2013

    OutDry moves into the backpack business with a new application

    by Markus Huber

    OutDry, the marketer of waterproof breathable laminates for gloves and footwear, is exploring new business opportunities for its membranes. At ISPO MUNICH, the Italian company, owned by Columbia Sportswear, presented a new application designed to make backpacks waterproof. There had been multiple attempts to create this sort of products over the past decades, but their success was limited […]

  • Wednesday, August 8th 2012

    Columbia creates joint venture for Chinese market

    by Markus Huber

    Columbia Sportswear has agreed to create a joint venture with Hong Kong-based Swire Resources to accelerate the growth of both the Columbia and the Mountain Hardwear brands in China. Swire Resources, a subsidiary of Swire Pacific, will hold 40 percent of the venture, while the U.S. outdoor company will control 60 percent. Swire has been […]

  • Wednesday, June 13th 2012

    Columbia and Mountain Hardwear move into athletic sports with new heat management

    by Markus Huber

    Columbia Sportswear presented its latest innovations to be launched in spring/summer 2013 held at a showcase in Sedona, Arizona, last weekend. In its efforts to strengthen its position as an innovation leader, Columbia has shown its newest technology, called Omni-Freeze Zero. Mountain Hardwear, Columbia’s sister company, calls the same technology Cool.Q Zero. The concept behind […]