Posts tagged as odlo

  • Tuesday, March 6th 2012

    Odlo shuts down factory outlet to donate overstocks to the poor

    by Markus Huber

    At the end of February, Odlo shut down its factory outlet in the southern German town of Metzingen on schedule after a five-month trial run. Metzingen is well known as a mecca for smart shoppers in the country, much like Troyes in France. The town is the base of Hugo Boss and has attracted many […]

  • Monday, February 6th 2012

    Odlo sponsors the Cologne marathon


    Odlo is highlighting its ambitions in the running sector with a wide range of initiatives in the framework of its “Run for Your Life” campaign. A couple point-of-sale activities and a couple of new sponsoring agreements will support sales of its new collection in German stores. The Swiss sportswear brand will sponsor 25-year-old Ingalena Heuck, […]

  • Wednesday, January 25th 2012

    Odlo cycles into bike sponsoring

    by Markus Huber

    The Swiss sports apparel brand is investing more in the bicycle sector as the new sponsor of the Ghost Mountainbike women’s team. This is Odlo’s first commitment in the women’s mountainbike segment, but it already supports a French road racing team, the Pro Tour Team AG2R La Mondiale, and the men’s Scott Swisspower MTB Racing […]