Posts tagged as under armour

  • (C) NBA

    Friday, April 17th 2015

    Nike may become NBA’s next kit supplier

    by Markus Huber

    According to U.S. media reports, Nike seems to be close to a sponsorship deal with NBA as the official apparel supporter of the national basketball league. This comes after Adidas said it would no longer act as the top kit supplier after a decade of sponsoring the NBA.

  • (C) PGA

    Tuesday, April 14th 2015

    Spieth’s Augusta victory is Under Armour’s triumph on the green

    by Markus Huber

    If it were not about golf, we would call it a lucky strike: Jordan Spieth’s victory at the Golf Masters in Augusta was a major strike for Under Armour, the company that endorsed the 21-year-old just two years ago, extended its deal with the rookie for ten more years in early 2014 and started to market golf […]

  • htc_ua_available-bg

    Monday, March 2nd 2015

    Under Armour and HTC get to grips with wearables

    by Markus Huber

    Cellphone firm HTC and Under Armour have finally unveiled the outcome of their cooperation to create a wearable device – the “Grip”. Under Armour has provided the tracking software for the new HTC fitness band which is a completely new business area for the Taiwanese smartphone and tablet manufacturer. The new gadget is co-branded HTC and UA.

  • Monday, March 2nd 2015

    Under Armour is scouting out Euro soccer

    by Markus Huber

    Under Armour has not shown major ambitions in the European market so far, but it would seem that the skyrocketing U.S. brand is getting focused on this part of the world. As a matter of fact, UA has signed Memphis Depay, the Dutch soccer boy wonder, as one of its endorsements. Depay plays as a winger at legendary soccer […]

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    Tuesday, January 6th 2015

    Under Armour reveals new fitness management solution

    by Markus Huber

    At the Consumer Electronics Show in Las Vegas, Under Armour has presented its latest digital fitness solution – UA Record. It is available at the App Store and Google Play. The tool is designed to connect athletes with their digital fitness community and helps users keep track of their performance targets every day of the year. According to Under […]

  • Monday, December 29th 2014

    Sports industry rich list for 2014

    by Markus Huber

    Based on results from Forbes magazine, our colleagues at Sporting Goods Intelligence (U.S. edition) have conducted a survey on the wealthiest people in the sporting goods industry, and on how their fortune developed in 2014. Thanks to the splendid rise in Nike shares, its co-founder, Phil Knight saw his wallet inflate to a healthy $22.4 billion, up from $16.3 billion last […]

  • under_armour_homepage_tertiary_powerinpink_090914

    Thursday, October 9th 2014

    Under Armour to tackle German market

    by Markus Huber

    According to local news agencies, Under Armour is determined to get into the European market, notably Germany. The company is building up a subsidiary in Munich headed by Alex Blank, a former Adidas executive, as managing director. Apparently the German subsidiary intends to address the German market by next February and to target running and fitness […]

  • Tuesday, September 9th 2014

    Under Armour sends Adidas to third rank in the U.S. market

    by Markus Huber

    U.S. newspapers are reporting that Adidas has lost its previous position as second largest brand (well) behind Nike yet (way) ahead of the rest of the pack in the world’s largest sporting good market. The new silver medalist is Under Armour with total sales of $1.2 billion. Adidas made $1.1 billion. This follows a substantial gain in turnover for UA in the […]

  • durant_2

    Wednesday, September 3rd 2014

    Nike outjumps Under Armour in the race for Kevin Durant

    by Markus Huber

    The Swoosh brand must have been quite busy over the labor day weekend working to renew its sponsorship agreement with basketball superstar Kevin Durant – this year’s most valuable player in the NBA. As reported, Under Armour attempted to bring Durant into its own family of sponsored athletes with an offer worth $265-285 million, but Nike is obviously determined […]

  • kevin_durant

    Monday, September 1st 2014

    Nike looks to slam dunk Under Armour and keep Durant

    by Markus Huber

    Nike has risen to Under Armour’s challenge over NBA’s top basketball player Kevin Durant from Oklahoma City Thunder. Under Armour offered between $265 and $285 million for a multi-year endorsement with Durant who has been with the Swoosh brand for seven years. The global market leader is apparently not willing to let Under Armour pass with its […]