Posts tagged as under armour

  • Thursday, August 7th 2014

    Under Armour exec to join other industry heavyweights at WFSGI Forum

    by Markus Huber

    Leanne Fremar is the latest top executive, from within or without the global sporting goods industry, to contribute to the WFSGI Manufacturers Forum in fall. Backed among others by ISPO, the World Federation of the Sporting Goods Industry summit will be held at the Porsche factory in Leipzig, Germany on Nov. 13 & 14. Fremar is senior […]

  • copeland

    Sunday, August 3rd 2014

    Under Armour targets women

    by Markus Huber

    US company Under Armour has launched an advertising campaign to address active women, described as its most costly to date, though they declined to state how much. The marketing campaign is centered on star U.S. ballerina Misty Copeland. The campaign includes a TV short as well as a dedicated website for women called iwillwhatiwant.com. “I will what […]

  • Sunday, July 27th 2014

    First half of 2014 shows most large retailers are doing fine

    by Markus Huber

    Over the past few days, some financial results for larger vendors and retailers have been published for the first half of 2014. Here is an overview of performance figures for the first six months – see graph below. Accell Group to spin off fitness division The flat sales for large Dutch bicycle manufacturer, the Accell Group, were mainly caused […]

  • Wednesday, July 16th 2014

    Under Armour and Samsung may join forces

    by Markus Huber

    Reportedly, although unconfirmed, Kevin Plank, chief executive of Under Armour, recently visited South Korea to meet with Samsung’s vice chairman Jay Y. Lee. Local media suggest that this meeting is the kick-off for an alliance between the performance brand and the Korean consumer electronics giant in the field of wearable technologies. Apparently, Under Armour no longer […]

  • Wednesday, February 5th 2014

    Adidas takes Under Armour to court for alleged patent violation

    by Markus Huber

    Adidas has decided to take its U.S. competitor, Under Armour, to a court in the U.S. state of Delaware for possible patent infringements. The Three Stripes accuses Under Armour of having violated no less than ten patents held by Adidas, concerning the company’s fitness concept miCoach and related electronic devices. The move has to be […]

  • Wednesday, November 27th 2013

    Under Armour’s Kevin Plank to sell more than 1 million stocks

    by Markus Huber

    Kevin Plank, chief executive and founder of Under Armour, intends to sell a large package of UA stocks from February during the following ten months. It is said that he wants to sell 1,125,000 of his own shares and 125,000 more that are under control of his charity foundation. As of yesterday, the deal is […]

  • Friday, November 15th 2013

    Under Armour maps its fitness

    by Markus Huber

    Under Armour is making itself fit for the increasingly interesting digital tools and gadgets market through the acquisition of  MapMyFitness. Founded in 2007, the company designs tools and applications which allow fitness enthusiasts to control and improve their performance and training programs. MapMyFitness is said to be able to measure fitness performance via more than 400 […]

  • Wednesday, September 18th 2013

    Few sportsmen make the Forbes rich list

    by Markus Huber

    The latest Forbes list of America’s 400 richest people includes few owners and/or executives of sporting goods companies. The wealthiest among them, as always, is Nike’s  Phil Knight who is ranked #24 with a fortune of estimated $16.3 billion, down from position 23 last year. New Balance’s Jim Davis and his family jumped from #229 […]

  • Thursday, September 5th 2013

    NFL, Under Armour and GE join forces to fight brain injuries

    by Markus Huber

    The National Football League, Under Armour and GE have agreed to work together on new engineering to better protect athletes from brain injuries. The three have already collaborated before on various fields of research. This time, they are looking to reward new innovations and materials for improved protection of the brain against traumatic injury. Additionally, […]

  • Thursday, June 27th 2013

    Under Armour gets serious about basketball sponsoring

    by Markus Huber

    Under Armour, the major U.S. team gear brand, is eyeing the basketball market. It is reported, but not confirmed that the sports clothing and accessories company has sealed a major sponsorship deal with New York’s St. John’s University. The contract is said to last for over six years. The investment, details are yet to be […]